Publicity

Constants Contact:

41,069 Sends, Open Rate 20%.

Total Contacts: 4,793, which is +2 this month.

Interesting Note:

Three-quarters of our opens are on Desktops - way above average.

Small Improvements:

The layout of the twice-weekly email was updated this month

to feature more events prominently.

Web Site

February started out quietly enough but ended with a bang that we are still recovering from. On Sunday 2/28, the site ground to a halt, taking up to a full minute or more to load the home page if it would load at all. After doing some troubleshooting, I determined the problem was with a WordPress plugin called Modern Events Calendar. Unfortunately, this plugin is the one that maintains the database for all of our events. I have put up a hand-created page to cover all events in the next two weeks plus the Tom Chapin concert. I will maintain this page manually until I can contact the tech support team for the broken software product and get it going again.There was also much discussion of our email forwarders, in particular fullboard and execboard. See Mike Agranoff's report this month for a summary of what was decided and is being done.

Stats from Google AdWords and Analytics for the calendar month of FEBRUARY:

User sessions - 1974 for an average of 70.5 per day representing a 9.6% increase over the previous report. Fewest (18) on Feb. 27, most (120) on Feb. 16.

Total number of unique users - 1229, a decrease of 10.6% over the previous report.

Returning users accounted for 25.6% of all sessions.

Total page views 3395, up 4.4% over the previous report for an average of 1.7 pages per session.

Average session duration - 1 minute 27 seconds. This is up by 15.2% over the previous month.

Notable number of references to us from other sites: morristowngreen.com (12)

We reached users in 35 countries on 6 continents.

Our most frequently visited pages were the home page (1127 pageviews), the Valentines Day Extravaganza Event Page (186), and the Newsletter download page (159) . The Full Calendar page, the Vance Gilbert Event page and the Troubadour page from the legacy site all received over 100 views..