E Comm Report

Greetings, fellow Projectiles,

As a new experiment, this month we sent out an email with the subject "Coming Soon at the Folk Project", which featured upcoming events from all of our venues. The email highlighted the Uke fest, the Minstrel and Swingin' Tern schedules for September, and a blurb about the Getaway noting that it was sold out for this Fall but urging people to join our mailing list to get advance notice of the Getaway next spring. This email went out to the email lists for all of our venues and seems to have worked well, with a higher than average open rate of 34.2%. The click rate was 5.4%, a bit lower than our average 8%.

We are using this email as the basis of an ad that we are currently running on Facebook. The ad is doing quite well, but since it still has

10 days to run I'll wait till next month to give you a full report.

We have 4064 contacts, up from 4029 last month.

Lori