Publicity

End of year 2012 Webmaster report recap: (John Lamb, Allan Kugel, Lori Falco)

Our servers on the west coast were quite unaffected by the storms and the site remained up for those who had the ability to access it. The distributed design of the site meant that others were able to enter emergency messages about Minstrel cancellations and Swingin’ Tern non-cancellations even when your webmaster could not.

Event updates now mostly handled by non-webmaster volunteers. That frees up the webmaster to do other tasks. He attended a workshop on improving cultural access for the disabled that was presented by the Arts Council of the Morris Area. This will help us evaluate and improve our website so that we may better serve all audiences, including those with disabilities.

The biggest accomplishment this year was moving the Minstrel-Gram over to Constant Contact. This took many, many man hours. John Lamb, Webmaster, thanks Lori Falco, assisted by Allan Kugel and Mike Agranoff, for working on this project. The first Constant Contact email went out for the November 23 Minstrel-Gram.

End of year 2012 Facebook report recap (Pam Robinson)

The Folk Project’s FaceBook page is seen in nine different Languages.

Photos of events both recent and old seemed to generate the most traffic on the site.

In the week ending June 26, the Folk Project's FB page and related stories and events were seen by 1,025 unique viewers.

After the August 3rd Birthday Show, the pictures were seen by 800 unique individuals.

2012 year end report pub com chairman report (Nancy Kelner)

Introduce members of committee and say what they do (acknowledge those present).

We are sending information to approximately six dozen media outlets via the Internet, email and paper flyers. These include print media, radio stations, Internet calendars, organizations, churches, and libraries.

Jennifer Nelson of the Daily Record , Bill Nutt of the Daily Record, and especially Kevin Coughlin of Morristown Green gave us good coverage this year.

Celtic, jazz and Italian niche contacts lists were updated and expanded. Jazz and Celtic lists were used the most. Tony Mottola gave us good coverage in the NJ Jazz Society’s Jazz Journal.

For the first time, we offered Jersey Arts cardholders a two-for-discount at Minstrel in Feb, March, and April but no takers.

For the first time, we created and implemented a Folk Project press pass for journalists and DJ’s. The passes expire on Dec. 31 and will be renewed as requested.

For the first time, in July we sent a flyer about our cable TV show, created by Sandie Reilly.