Electronic Communications

This past month we sent out an email that promoted the Halloween show and encouraged people to sign up to perform. The email did well, with a 40% open rate, and it helped Deborah fill some of the open slots.

We also ran an ad on Facebook. We promoted our recent email, "Coming Soon at the Folk Project", which included mentions of several upcoming events, including Uke Fest, Minstrel, Swingin' Tern and the Getaway. We requested that Facebook take two weeks to identify at least 5,000 people who lived within a 25-mile radius of Morristown. These would be people who matched the profile of our email subscribers. These are the people who got to see our ad.

I thought the experiment went well. 6,606 people saw the ad, more than the 5,000 that were promised. Of these, 143 clicked on the ad. Constant Contact says that most ads receive 50 clicks for every 5,000 people reached, and we did considerably better than that.

An ad to reach 5,000 people normally costs $50. We did not have to pay for this one because we had a coupon. It seems like a fairly minimal cost to reach so many people, targeted to those who have similar interests as those who are already receiving our mailings. We're planning to try another ad for the Rumpke Mountain Boys Special Concert.

We have 4107 contacts, up from 4064 last month.

Lori