Getaway

From: Mark Schaffer [mailto:markschaffer100@gmail.com]

Sent: Monday, July 06, 2015 10:03 PM

To: Board FP

Subject: Acoustic Getaway Committee Report July 2015

Acoustic Getaway Committee Report

Registration opened two days ago and the Getaway is now over half full, with 85 guests, performers and volunteers already signed up.

Marketing accounts for a modest number of first-time registrants, as usual. Converting first-timers into devoted regulars drives our continued surge.

In other words, marketing only works once. Delivering a great Getaway results in multiple admissions thereafter. Success is generated by concentrating on what we’ve all done well for the last 40 years.

This one is shaping up to be an excellent program, and easier to run, assuming nobody requests to get married.

Mark & Robin Schaffer