E Comm December Report

Open the file below to view Lori's Constant Contact Stats.

Hi, gang.

We have 4094 contacts, which is down slightly from 4107 last month. I don't think this is cause for great concern, but we don't want it to become a trend. I will look into possible reasons and report back at a future meeting.

When people unsubscribe, they are given the opportunity to give their reason for unsubscribing. Most don't give us a reason but when they do it is usually because they have moved out of our area or live too far away. However, we got one reason this month that I wanted to share with all of you. Our former contact writes:

"It's too clanish. You have your own stars and have trouble allowing others in. Also, saw only one black person and he worked for the camp.

No Latinos."

W've been aware of these issues for some time and it is very difficult to address them. But perhaps in 2016 we should take another look at what we can do to encourage a more diverse audience and to be seem like less of an in-group to outsiders.

Lori