Publicity

Publicity Committee members: Alicia Weimer, Deborah Graham, Eileen Napolitano, George Otto, Howard Goldman, Jean Scully, Jim Gartner, Jim King, Joanne Cronin, John Lamb, Loretta Brooks, Margaret Crowl, Michael Mitsch, Nancy Kelner, Olga Alvarez, Pam Robinson, Pat Brangs, Paul Fisher, Susan Lembo

Report From “The Chair” – Paul Fisher

Another month with no time to breathe!

We will be adding the Morristown Patch site to as soon as we get a volunteer to take care of it.

Morristown Green did a great article on John Gorka and posted a video of Eclectic Consort.

Thanks to all of you that make this happen every month!

Webmaster Report – John Lamb

All in all, a fairly slow month for the web team with two or three of us out of town for at least part of the month.

Charles updated the Getaway pages in time for the start of registration. We had a few alerts to deal with, involving time changes and a cancellation for Minstrel. Most of them were handled directly by Mike Agranoff using the text editor tool intended for that very purpose. Other than that, we cleaned up a couple of typos and performed routine maintenance on the email system.

Stats from Google AdWords and Analytics for the calendar month of July:

User sessions - 3075 for an average of 99.2 per day representing a 7% increase over last month. Fewest (51) on July 30, most (260) on July 15 (the night of the cancelled show, resulting from an email blast asking recipients to check the website for show status).

Total number of unique Users - 2066, a 6% increase over last month. Returning users accounted for 45.1% of all sessions.

Total page views - 6766, down 3% over last month, for an average of 2.2 pages per session

Average session duration - 1 minute 47 seconds. This is down by 14% over last month.

Google AdWords traffic accounted for 179 sessions, or 5.8% of the total.

Notable numbers of references to us from other sites included njbluegrass.org (35 sessions), visitnj.org (23) and newjerseybluegrass.org (20).

We reached users in 42 countries on 6 continents.

Our most frequently visited pages are the home page (1916 pageviews), the Minstrel calendar page (1360) and the Getaway main page (518). The following also got at least 100 page views for the month: the Swingin' Tern page. the newsletter download page, and the Special Concerts page.

As always, many thanks to Charles, Allan, Lori and FiL for the work they do. Keep those inquiries and suggestions coming to webmaster@folkproject.org.

Social Media Coordinator – George Otto

Pending.

Facebook Report – Pam Robinson

The Folk Project's FaceBook Page now has over 1400 "Likes"

In the last month:

> our posts reached over 2,000 people.

> over 1,000 people engaged with a post (commented, liked, shared)

> we posted 16 videos

> we had 11 people "Like" our Page

The Folk Project FaceBook Group now has over 300 Members

The Group is becoming a great way to find out:

> where FP members are performing,

> about local festivals and event

> show music is helping to change the world

> what has been happening at the HSNOI studio

Twitter Report – Jean Scully

Pending.

Merchandising – Margaret Crowl

Nothing to report.

Publicity Happenings

Online

• Frequent listings, some with very good placement in njarts.org.

In Print

• Vicinity Magazine opened their calendar section with a half-page photo of Muriel Anderson and some of Special Concert information

• Vicinity magazine and other outlets usually have our listings.

• The Star Ledger often lists our events.