Publicity

Facebook

Although the increase in volume slowed at the end of last year, it seems to have picked up a bit more recently - cabin fever? We continue to see more likes on our FP FB page and more member requests in the Folk Project group, which I ascribe to our virtual concert activity. When someone likes a concert event posting, I invite them to like the FB Folk Project page.

Gary Pratt and I continue to work with performers to coordinate the bi-weekly Stayaway live stream events, now almost exclusively from our Facebook page. We do a live stream test before every concert, to minimize technical difficulties during the performances, but sometimes Father Internet and Mother Earth combine to interrupt a live broadcast despite our pre-vetting, due to circumstances beyond our control.

As of February 1, 2021:

Folk Project Page:

3,435 people like this (up from 2,203 on 2/1/2020)

4,083 people follow this

Highest Performing Videos 1/1-2/1 (Stayaway Concerts): Jaimee Harris, Carrie Elkin, Danny Schmidt

Folk Project Group:1,092 members (up from 610 on 2/1/2020 and 5.4% increase this month) - 52% male, 48% female.

Top contributors:

Live Music 57

Larry Ahearn 11

Aloysius Francis Yanas II 9

Jason Hamilton 9

Teresa Christman 8

Jay Wilensky 5

Brian J Kaufman 6

Dave Kleiner 5

Swingin' Tern Group:540 members (up from 528 on 2/1/2020)

YouTube Channel Report for the month ending January 29, 2021

• We have 232 subscribers as of the end of this month. That’s a gain of 6 subscribers in the last month.

• The channel got 227 views, which is typical for a month.

• Watch time was 43.8 hours. (About the same as usual.)

• We had nine views of old shows in the last 48 hours. All of those were views of shows featuring my interviews and new songs from various artists.

• Even though I have reduced the number of shows per month, our overall statistics have remained stable.

Our most-watched shows are those containing new interviews and performances. As we discussed in last month’s meeting, we explore using the MUF facilities as a venue to record new programs for use by the artists and FPTV. I will include more on this subject later in this report.

The final show for January features Stephen Benson. It includes music and a lengthy interview. I am working toward more shows with new music and interviews as we move forward in 2021.

Web page

January was a fairly slow month with little going on other than Stayaway site updates. Usage picked up a bit after a couple of down months.

Stats from Google AdWords and Analytics for the calendar month of JANUARY:

User sessions - 1993 for an average of 64.3per day representing a 15.4% increase over the previous report. Fewest (20) on Jan. 3 and 9, most (132) on Jan 15.

Total number of unique users - 1374, an increase of 16.7% over the previous report.

Returning users accounted for 22.9% of all sessions.

Total page views 3251, up 9.6% over the previous report for an average of 1.6 pages per session.

Average session duration - 1 minute 16 seconds. This is down by 8.1% over the previous month.

Notable number of references to us from other sites: bandsintown.com (9)

We reached users in 34 countries on 5 continents (no users in South America this month).

Our most frequently visited pages were the home page (1083 pageviews), the Newsletter download page (146) and the full calendar page (112). No other pages got at least 100 page views for the month.