Getaway

From: Mark Schaffer <markschaffer100@gmail.com>

Sent: Monday, March 04, 2019 1:31 PM

To: Board FP <fullboard@folkproject.org>

Subject: Acoustic Getaway March Report to Board

March 2019 Getaway Report to Board

Two Exciting Weeks in February: Uncertainties Resolved

• Despite disruptions in date, location, and cost, Getaway sold out in 10 days - a surprising record.

• The Eberhardt/Betsy Rose Getaway benefit was a complete success financially, musically, and socially: 60 seats, $1200 profit, a 15 first-timers.

• Member donations have exceeded expectations.

Phase 2: Workshops

The clearer financial picture means we can enter Hiring Phase 2:

Due to uncertainty, “creative” booking practices were used in Phase 1: Hiring main stage performers.

Phase 2: Fill gaps in the workshops schedule begins now that the financial picture is clearer.

The result will ultimately be the best workshop program we’ve ever had - ever!

Comments on Last Month’s Comments: Telling the Future

The fear expressed at the last meeting was that better outside publicity may result in too many first-timers closing out long-time attendees. We opened registration two days early to accommodate members over outsiders. The Getaway e-list got multiple messages as the massive turnout progressed..

Surprisingly, outsiders never had a chance. Most first-time and long-absent registrants came from within the membership and the Getaway email list. Factors behind this wonderful surge include:

• starting the sales campaign in October,

• the new and effective video promos,

• emphasizing the "partners program,"

• excellent and growing word of mouth about the weekend,

• and a dedicated, smart, friendly, and relentless committee.

Our Next Sales Campaign: Getaway Sunday

The outcome is uncertain. The attitude is hopeful.

Mark Schaffer, Co-Chair