As each individual can declare his/her personal values, so can a company declare factors that are more important than others. Motivation is not only a personal matter, also social groups can be motivated.
With The Company Values Scale we measure which operation factors are in eyes of associates (or for example of the top management team) more and which factors are less important. The scale consists of 14 factors, which are ranked twice. In the first column "so it is now" one expresses, which importance he thinks the company gives to factors now. In the column "so it should be" one expresses the desired importance of factors. The second ranking reveals company's motivation lines of force, the difference between the two rankings reveals areas of motivation tension.
Each of operation factors is carefully verbally expressed with the main label and with the additional description. For example:
high quality of products and services
The operation factors in The Company Values Scale are the following: