A Simple Formula for IEC in Kinh Populations

From: Romi <wearevn@yahoo.co.uk>

Date: Jul 8, 2006 1:44 AM

Subject: [Vsg] A Simple Formula for IEC in Kinh Populations

FYI-

A Simple Formula for IEC in Kinh Populations from "Effective Information, Education and Communication (IEC) in Vietnam"

The literature review has identified a basic (or triangle) formula

for the strategic approach of IEC in Vietnam. This formula uses a

combination of at least one of each of three key elements: mass medium; face

to face communication and; print material such as leaflets and

brochures. In addition the Gformula can be supported, when available, by at

least one opportunistic IEC activity such as a health day or competition.

The application of this formula is designed to place an emphasis on

those elements that have the most influence in any particular population

group.

http://www.comminit.com/strategicthinking/stveitnamiec/sld-1833.html

http://www.comminit.com/pdf/effective_iec_in_vietnam.pdf [PDF]