YouTube Ads Tutorial For Beginners: Step By Step Guide!
In this quick tutorial, l will walk you through step by step on how to get started with YouTube Ads.
Stay tuned!
Steps Covered
Without further ado, let me jump straight into more detail.
1. Signup For Your Ads Account
The first step is to setup your Ad account at ads.google.com
Since Google owns YouTube, they use the same website for running paid ads.
2. Choose Your Campaign Goal
Once you've created your account, you will be taken to a dashboard where you'll be able to create your first ad.
You'll be asked about your campaign objective since different objectives are suitable for different campaigns.
But l like to choose the ‘create a campaign without a goal's guidance’ option – since it gives you full control over your ad campaigns.
But you can test out other options if you want to explore how each of them works.
3. Select A Campaign Type
Soon after choosing your campaign goal, it’s important to choose your campaign type.
For YouTube Ads, you must choose the ‘Video' option.
This allows you to run pre-roll ads which are common on YouTube.
4. Campaign Name
The next step is to come up with a name for your campaign.
You should not overthink this issue – just think of a simple name that will help you in differentiating your campaigns.
You can name your campaign based on the product that you're promoting e.g. if you're promoting Meticore supplement, you can name your campaign ‘Meticore Ad Campaign’.
Just try to keep things simple!
5. Bid Strategy
The next step is to set your bidding strategy.
With YouTube ads, you can choose between Target CPM and Maximum CPV.
But for most people, Maximum Cost Per View works better than Target CPM – since the former allows you to get in front of more people than the latter.
6. Set Your Budget & Schedule
After setting your bid strategy, it’s now time to set your daily budget and schedule.
You can invest as more money as you can afford – as long as the Ads are profitable.
But for most beginners, $10/day is ok.
You can increase your budget in the future when you find a winning ad that you want to scale.
In terms of schedule, you should set the dates which your campaign should run (duration).
For some people, they choose to run the same campaign for months – whilst other pause their campaigns in just a matter of few days.
You don't have to stress about the duration of your campaigns since you can pause them if they're not converting or extent them if they're working.
7. Set Your Target Audience
This is where you decide ‘who should see your ad'.
This is based on geographical location, gender, age, sex, etc.
But in most cases, tier 1 traffic converts better due to their high spending power (UK, US, Canada, New Zealand, Australia).
When it comes to age, l always prefer to choose working class audience since they have the income to spend – compared to school children.
But you should try to research the type of audience interested in your products, and you then target those people.
8. Select Targeted Devices
This determines which devices your ad will display on.
I always like to uncheck Tv screens & Tablets – since l had some bad conversions with these devices.
But again, this differs from one offer to another – thus, you're free to explore all the available features.
9. Set Your Frequency Capping
This refers to the number of times which someone sees your Ad.
I prefer to set this at 1 time per any given day.
This means that a person cannot see my Ad multiple times during the same day – since this might bore those people.
10. Select Your Target Keywords
This is where things gets interesting.
At this point, this is where you select your target keywords which you want your Ad to showup for.
The beauty part about Google is that it gives you some estimate figures related to the number of people who’re searching for that staff on a monthly basis.
This gives you a clue on how each keyword will perform – depending on how frequent a keyword is being searched for.
11. Set Your Maximum Cost Per View
This is where you set the maximum amount that you're willing to pay per every person who sees your Ad.
Since there's more people bidding for the same keywords, YouTube normally prioritises those who're willing to pay more money per view.
And it is estimated that most people are willing to pay around $0.03 - $0.06 per click.
Thus, if you bid within this range, you'll be competing with dozens of other advertisers.
Thus, you might need to pay around $0.08 - $0.10 per view in order to stand above the competition.
But you must do your math correctly in order to determine which figures makes more sense to you.
12. Create The Actual Video Ad
After completing all the previous steps, its now high time to create the actual ad.
You can copy and paste an existing video which is on your YouTube channel if you wish to do so.
But if you don’t have any video to use, you can outsource a great video on Fiverr.
On this platform, you can find thousands of talented freelancers who are really good at creating highly converting video ads.
For as little as 25 bucks, you can get a great video which is high converting.
After uploading your video, simply add your headline, website url, & call to action (CTA).
Try to come up with a great CTA that entices people to click your Ad – otherwise they'll just watch your Ad but fail to take any action.
Once you've complete all these steps simply submit your ad for review.
If it gets approved, your Ad will start running immediately
Wrapping Up
That's pretty much everything on YouTube Ads.
There's a lot of money to be made through YouTube Ads – since they are less competitive than Facebook Ads.
If you know how to run them properly, you can earn a fortune with YouTube Ads.
But you should try to seek more knowledge before getting started with paid Ads – otherwise you'll flash your money down the drain.
Thus, it is advisable to seek as much information as possible in order to avoid any challenges.
