Traffic Secrets (Russell Brunson): Book Summary + Key Takeaways
“Traffic is the lifeblood of any business".
“Without traffic, a business cease to exist".
Most people struggles when it comes to getting traffic to their offers due to lack of knowledge on how to get their ideal clients.
Most people spend months (if not years) trying to come up with an awesome product.
But when they finally launch the product, they get disappointed since there wont be anyone buying their offers.
But the funny part is that; whilst most businesses struggles to get traffic, there are other few businesses which gets abundant traffic to their products even if their products are not that great.
It all comes down to the strategies which you use to look for traffic since traffic is already available out there – you just have to find a strategy on how to get it.
That's what Traffic Secrets is all about.
In this book, Russell shares some of the greatest strategies for getting your funnels filled with your dream clients.
The strategies shared in this book are evergreen meaning they are not affected by algorithm changes or any other unforeseen changes.
They work in any market, on any platform, and in any location thus they are applicable in any area.
I will quickly summarise some of the key points from this book so that you can get an idea of what to expect when you get this book.
Section 1: Identify Your Dream Customers
The main reason why most businesses struggle is that they fail to identify their ideal customers from the word go.
Most entrepreneurs tries to serve everyone in the market - which is really bad as customers' needs are infinite.
For this reason, you must find people who can benefit from your products and services and focus on serving their needs.
In this case, your chances of succeeding are much higher as you will be offering the right products and services to the right audience who has some interest in that particular niche.
But the key question is, ‘How can you get in front of your dream clients when you're just starting out from scratch?
Its so simple than you think!
All you have to do is to identify where your ideal clients hangs out the most and show up in those places.
The truth is; there are other people who has already done the job of mobilising like-minded people together on one platform e.g. Facebook groups, forums, etc.
Your dream customers are already congregating in social groups and forums thus you should just find a way to fish out those people into your ecosystem.
Section 2: Fill Your Funnel
Ok, now that you have identify your dream customers as well as where they hang out, the next question which comes into mind is;
‘How can you actually fish out those people from those platforms into your ecosystem?’
That's where most people gets stuck as they don't know how to grab the attention of their dream customers.
But l have to tell you that its not as hard as you think.
You just have to provide value in those groups and people will naturally know, like and trust you.
The key here is not trying to sell our products and services in those groups since this is against the rules of most groups.
But rather, we should focus on providing valuable content i.e. answering questions, sharing valuable tips, etc.
If you do this strategy correctly, people will start following you since they will be so eager to learn more from you.
And once those people are in your sphere of influence, you can then start building relationships with them with the hope of sharing your offers with them in the future.
This strategy works very well as most customers prefers to buys from people whom they know, like and trust.
And if you build relationship with those people through providing valuable content, they will naturally buy from you (reciprocity).
Section 3: Growth Hacking
Another great strategy which Russell shared in this book is a concept called growth hacking.
This is whereby you build relationships with established entrepreneurs in your industry with the hope of tapping into their audience in the future.
For example, let's say that you're in the weight loss niche and you're planning to launch your own products in the future, you should probably find some people in that niche who has some huge audience/email list.
The reason being that their audience is already interested in weight loss thus they form part and parcel of your dream customers.
But in order to tap into that audience, you first need to build a relationship with the owner of that audience.
This should be done some time before you plan to launch your products so that your intentions wont seem so obvious.
But you should do it in a natural way that does not raise any suspicions.
And when you eventually launch your products in the future, those people will be happy to share your offers with their respective audiences due to your relations with them.
Thus, this will give you some initial boost in your sales since you will be able to get instant huge traffic.
But you should do this method ethically i.e. build genuine relations first before mentioning your intentions.
Also, you should compensate those people for promoting your offers even if they don't ask for it.
A good strategy is to use commissions whereby you pay them a certain percentage of every sale which comes through their audience.
In that case, they will be happy to promote your offers.
Wrapping Up
That's just a quick summary of Russell Brunson's book called the Traffic Secrets.
This book is packed with a ton of useful strategies which you can implement in your own business.
Just like Dotcom Secrets & Experts Secrets, this book is not just theoretical but it involves practical actionable strategies that are proven to work.
Thus, l highly recommend you to check out this book if you want to learn how to get your dream clients to your business.
You can get Traffic Secrets for free if you use the link below.
*You will only need to cover for shipping so that the book can be delivered to your location.
