ActiveCampaign Review: Is It The Best Email Marketing Provider?
In this ActiveCampaign Review, l will answer some of the burning questions pertaining this software.
I will try to be as transparent as possible in answering these questions so that you can have a better understanding about this software before you fully commit to it.
So read till the end if you want to learn more about ActiveCampaign.
What You'll Learn:
Without further ado, let me jump straight into more detail.
What Is ActiveCampaign?
In simple terms, ActiveCampaign is an email marketing software that was specifically designed for online entrepreneurs.
There is no doubt that email marketing is now the foundation of most businesses since it allows them to connect with their clients on a more direct/personal level.
For this reason, various companies like GetResponse, Mailchimp, Aweber, etc saw an opportunity in the market and they developed some tools which helps to facilitate email marketing.
Just like any of these big players, ActiveCampaign also decided to take advantage of the trend and they jumped onto the wave, so as to help businesses in their email marketing campaigns.
Thus, ActiveCampaign is also a big player when it comes to the world of email marketing.
Is Active Campaign Free?
ActiveCampaign offers a 14 day free trial which allows you to test out the software before committing your money.
You can test out some major functions of this software in order to determine if this software suits your needs or not.
You can choose to cancel during the trial period if you’re not satisfied by its performance.
Alternatively, you can choose to upgrade to the paid plans if you wish to use the software beyond the trial period.
Now let me clarify this issue;
ActiveCampaign is not completely free like other softwares such as Mailchimp, Moosend, etc
ActiveCampaign is only free during the trial period but requires you to pay a subscription fee once the trial period is over.
This might be sad news for beginners who're looking for a free tool to grow their list since ActiveCampaign does not offer that privilege.
But you can use other softwares like Mailchimp, Moosend, or Sendinblue if you want to grow your list without investing a dime into a software.
How Much Does ActiveCampaign Cost?
ActiveCampaign plans starts from as little as $15/month.
This plan is great for beginners who're just looking to get started with email marketing since it gives you access to some of the basic features like automation, subscriptions, and newsletters.
However, you might be forced to upgrade to higher plans if you wish to get access to some more advanced features such as landing pages, fb custom audience, contact scoring, etc since these are reserved for higher premium plans.
Just like any other email provider, ActiveCampaign charges its prices based on the size of your list i.e. the bigger the list, the higher the price.
In my opinion, l find this software a bit expensive as compared to other alternatives like GetResponse.
With GetResponse, you can grow your list to up to a thousand contacts whilst paying $15/month.
However, this is not the case with ActiveCampaign since this software charges $15/month for 500 subscribers.
If your list grows beyond the 500 subscriber mark, you might need to pay $29/month, which is almost double of what you pay with GetResponse.
Thus, you might need to carefully analyse these prices before you signup for this software.
What Are ActiveCampaign's Main Competitors?
• Aweber
What Is ActiveCampaign’s Best Feature?
ActiveCampaign is great when it comes to automation features.
This software is probably one of the best in the industry when it comes to automation since it offers some more advanced tools for automating your email campaigns.
With ActiveCampaign, you can create workflow campaigns that will run passively in the background without you having to actively monitor those campaigns.
All new subscribers who joins your list will go through your email sequence based on what you set in your autoresponder.
And the beauty part about this software is that it allows you to set triggers in your automation settings.
This allows your emails to only send to people who performs a specific action on your list.
For example, you might say that if a person opens email #1, they will automatically receive email #2.
If a person does not engage with your emails, they wont receive any emails from you in the future.
Not only does this help to send your emails to interested people, but it also helps to reduces chances of spam.
This is so because spam normally happens when you send a lot of emails to people who does not engage with them.
This gives negative signals to email servers hence leading to cases of spam.
Thus, l give ActiveCampaign some credit when it comes to this feature since it is very useful to businesses which sends out a lot of emails on a more consistent basis.
Who Uses Active Campaign?
• Affiliates marketers
• Bloggers
• Network marketers
• Digital marketers
• Drop shippers
*Anyone in the online marketing space.
ActiveCampaign Pros
• Great automation tools
• High deliverability
• Comes with a ton of premade templates
• Offers list segmentation tools
• Great customer support
ActiveCampaign Cons
• Not ideal for beginners i.e. the software is more advanced
• Expensive
• Gives a very limited trial period (as compared to other softwares)
Wrapping Up
In a nutshell, l think that ActiveCampaign is a great software when it comes to email marketing.
This software has proven to be one of the best in the industry since it has helped a lot of entrepreneurs to take their business to the next level.
For this reason, ActiveCampaign has gained a lot of positive reviews on most review platforms.
ActiveCampaign is not a ‘fly by night' company that takes people’s money and then disappear without any notice.
This company is here to stay and will continue to grow in the future.
Overaly, l think that ActiveCampaign is a great email software despite its high prices.
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