Instapage Review: Is It The Best Landing Page Builder?
Are you considering using Instapage as your landing page builder?
But you're not so sure if this software is the right fit for you or not?
Don't worry because this article will reveal everything that you need to know about Instapage.
By the end of this article, you will be in a better position to decide whether Instapage is the right fit for your business or not.
So read till the end if you want to learn more about Instapage.
What You'll Learn
Without wasting time, let me jump straight into more detail.
What Is Instapage?
In simple terms, it is a landing page builder that was specifically designed for paid advertising.
Most page builders are designed as a ‘one size fits all' since they are made to cater for both free and paid campaigns.
However, Instapage is a bit different since it was designed to suit those businesses which sorely rely on paid advertising.
With Instapage, you get a higher conversion rate for your AD spend since this page builder is able to produce customised landing pages for your visitors hence increasing their chances of turning into buyers.
Enough of this TED talk! The biggest question that we should address is;
‘What makes Instapage unique from other landing page builders?’
To answer this question, let's take a look at how it work as well as its features.
Instapage Features
1. Landing Pages
Instapage comes with a ton of premade templates that you can edit and you will be ready to go.
This saves you time and energy that may be required to build a landing page from scratch since these templates are 90% done for you and they are proven to convert.
Alternatively, you can choose to build your own landing pages from scratch if you have some design skills.
But l always recommend beginners to stick to the premade templates since the process of building a landing page from scratch is a bit complicated especially if you don't have any design skills.
2. Sign Up Forms
As we all know, signup forms are required especially if you have a website because they allow your web visitors to subscribe to your mailing list.
Without these forms, you will be leaving a lot of money on the table.
If you use a tool like Instapage, you can get access to a ton of premade forms that are ready for use.
You can make some few twerks to these forms and you will be good to go.
3. A/B Split Testing
As we all know, deciding the best landing page can be difficult since people have different tastes and preferences.
After designing a lot of landing pages, l discovered that my favourite pages fails to perform well since customers view these pages from a totally different angle.
For this reason, it is important to split test your landing pages to determine which ones have the highest conversions.
Instapage allows you to split test various pages to determine which one yields the highest conversions.
This allows you to choose the ‘best' landing page out of your various options thereby helping to maximise your conversions.
4. Integrations
Instapage allows you to turn your marketing campaigns into a single integrated system.
This software is able to integrate with various apps and softwares like Aweber, Active Campaign, WordPress etc thus allowing you to integrate different components of your business.
This helps to increase the passivity of your business since you can be able to run your business hands-off through leveraging the power of integrations.
5. Collaboration Features
Instapage allows you to communicate with your team members or even clients whilst designing the landing page.
This is done through adding their email addresses to the app thus, giving them access to add comments based on their thoughts and opinions.
This strategy is great when you're building pages for clients since your clients might communicate with you about ‘what should be done’ to come up with a ‘perfect' landing page of their choice.
Alternatively, you can use this strategy if you're working for an organisation since each team member can add his/her suggestions in order to improve the outlook of the page.
6. Reports & Anayltics
Instapage gives you data related to your conversion rates, click-through-rate, bounce rate, among other related metrics.
This allows you to analyse the performance of your marketing campaigns and this data can be used to make informed decisions.
7. Security Features
Instapage offers some free SSL certificates, so as to protect your pages from malware or other forms of external attacks.
Also, this software allows you to encrypt your pages, so as to protect your pages from hacking.
Instapage also takes care of your customers’ data since it tries by all means to prevent selling of data to third parties.
Thus, Instapage is more secure than other generic page builders that l have used.
How Does Instapage Work?
Ideally, this page builder is simple and easy to use.
All you have to do is to build your landing pages that you wish to use for your campaigns.
The beauty part of Instapage is that it comes with a ton of premade templates that are proven to covert thus you don't need to stress about building a landing page from scratch.
You can also edit those pages using the simple drag and drop editor which comes with this software.
Once you come up with your desired landing page, you can publish it on your own domain or you can use the default url prefixes which comes with this software.
Once you publish your landing page, you will need to drive traffic from your various ad campaigns to that landing page so as to collect the details of your leads.
One thing that l like about Instapage is that is comes with highly responsive landing pages which are able to adjust based on the device used by your visitors.
You can also customise your landing pages based on the location of your customers thereby helping to increase your conversions.
Once your leads submit their emails, you can then send them some follow up emails since this software is able to integrate with various email marketing softwares.
Another interesting part is that you can install some tracking pixels on your pages, which helps you to run retargeting ads to those customers in the future.
Thus, Instapage is a really powerful tool when it comes to online marketing.
Instapage Pricing
Instapage comes with a 14 DAY FREE TRIAL, which allows you to test if this software is the right fit for you or not.
This allows you to navigate through the features of this software in order to familiarise with its features before committing to their premium plans.
If you're not pleased with the performance of this software, you can cancel at any time as long as you're within the trial period.
However, if you wish to use the software beyond the trial period, you will be required to pay a monthly subscription since this software is a SAAS.
The most common plan is the business plan which costs $199/month.
However, you can get up to 25% discount if you choose to pay annually hence allowing you to pay an average of $149/month.
Pros Of Instapage
• Comes with high quality premade templates
• Allows you to split test your pages
• Instapage is able to integrate with other various marketing softwares
• Comes with reporting and analytic features
• Offers extra security features
• Comes with mobile responsive pages
• Allows you to run retargeting ads
• Allows you to customise your pages based on your visitor’s location
• Less complex to use
• Tracks the actions of your visitors on your pages
Cons Of Instapage
• Very costly
• Mainly designed for advanced marketers who understands how to run ads
• Not the ideal alternative to ClickFunnels
Final Verdict
After testing a number of page builders, l think that Instapage is amongst the few reliable ones.
This is so because this software comes with a ton of great templates that are proven to convert hence allowing you to get up and running in less time.
The fact that you can install a tracking pixel makes this software even more ahead since this allows you to run retargeting ads.
As we all know, retargeting ads have a higher conversion rates since these allows you to run ads to warm leads that have an idea about your offers.
Another cool thing about Instapage is its ability to track the actions of your visitors on your landing pages.
This allows you to see where most people are bouncing back thus allowing you to fix any major issues in order to improve your page.
Besides the high price, l think that Instapage is worth a try since it is amongst the few genuine page builders in the industry.
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