How To Repurpose Content & Reach More People
Wanna know a secret strategy that you can use to reach more people with the same content?
If so, then you need to read this post.
I will quickly share with you some of the best strategies that you can use to repurpose your content & reach more people i.e. with the same amount of content.
Thus, read till the very end if you want to learn more about this topic.
1. Record Videos
To begin with, you need to record some videos that you can use for your YouTube channel.
This allows you to reach some people who're always looking for staff on YouTube – thus, allowing you to get some free organic traffic.
Not only that, but video content converts better – since videos are easier to consume than written content.
Thus, you should tap into video content ASAP i.e. if you haven't already.
Apart from YouTube, you can also use your videos for social media i.e. through re-uploading them on Facebook, Instagram, etc.
But most importantly, you can take some interesting cuts from the videos & you upload them to TikTok – which is currently booming right now.
This allows you to pull even more people to your business with the same content that you've recorded for YouTube.
2. Use Those Videos As Lead Magnet(s)
Once you've recorded some videos, you can use them as lead magnets e.g.
‘New Video Reveals: How I Turned $100 Into $2344 In 9 Days'
Enter Your Name & Email To Get The Video(s)
This strategy also works because people are always looking for ‘secret information’ – thus, they'll give you their emails in exchange for your video(s).
And you know what's crazy?
You’ll be using the same video(s) that you’ve recorded for your YouTube channel – thus, you wont have to stress about filming additional videos.
3. Package Those Video Into A Course
Assuming you have various videos that covers the same topic, you can package them & turn them into a course i.e. either free or paid.
For example, let's say that you have videos based around how to start a blog, how to write a blog post, blogging tips, how to get traffic to your blog, etc. – you can package all those videos into a blogging mini course – which you can either offer for free or even for a small premium price.
And we all know that, people are now investing into online courses these days – thus, you'll have some traffic to your course.
Thus, if you have some videos that covers a specific topic, you can find a way to package them – and you turn them into a course.
4. Extract Audio Files From Those Videos & Use Them For Your Podcast
The podcast industry is booming right now – since more & more people are now becoming interested in podcasts.
But you know what's more interesting?
The podcast industry is less saturated i.e. compared to blogging & YouTube – thus, there's less competition there.
Thus, you can take advantage of this situation & you tap into that industry ASAP.
Now you might be wondering;
‘I don't have time to record podcasts'
You don't necessarily have to stress about recording the podcast audio files.
Instead, you can extract the audios from your videos i.e. using some free tools – and you use those audio files for your podcast.
Some YouTubers like Stefan James are using this strategy & it works pretty well.
You'll be able to reach some people who prefer listening to podcasts than watching YouTube videos – thus, expanding your reach.
5. Transcribe Those Audios Into Blog Posts
Last but not least, you can transcribe your content into written content i.e. blog posts.
There are people out there who prefer reading than watching videos or listening to podcasts – thus, you'll be able to reach those people if you turn your content into written format.
There's various tools out there which you can use to transcribe your content into written format – and the process takes literally few minutes.
Thus, it's important to utilise this strategy – so that you can reach those people who prefer reading.
Wrapping Up
So these are some of the strategies that you can use to repurpose your content into various formats.
If you utilise these strategies, you can reach more people with the same amount of content – and your brand will be omnipresent on various platforms at once.
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