Klaviyo Review: Is It The Best Email Marketing Software For Ecommerce?
Are you considering using Klaviyo for your ecommerce business?
But you're not so sure if it is the best email marketing software for your business or not?
If you so, then l got you!
In this article, I'II reveal everything that you need to know about Klaviyo – so that you can decide if it's really for you or not.
So read till the end if you want to learn more about Klaviyo.
What You'll Learn:
Without further ado, let me jump straight into the meat🥩.
What Is Klaviyo?
Klaviyo is an email marketing software which was specifically designed for ecommerce businesses.
As we all know, there are several email marketing softwares like GetResponse, Aweber, ActiveCampaign, Constant Contact amongst others.
However, these email marketing softwares were mainly designed to cater for affiliate marketing – since this business model is more popular in nature.
Even though it’s possible to use these softwares for ecommerce, they still lack some important features which are key🔑 in ecom.
Thus, there was need to design a software which perfectly suits the needs of ecom businesses – so as to cover the gap that’s left by other softwares.
Hence, Klaviyo saw an opportunity in the industry and it created a software which is more relevant to ecommerce.
Who Is It For?
There’s no doubt that Klaviyo was specifically designed for ecommerce businesses, since its tools and functions are the right fit for ecommerce.
Klaviyo is the ideal solution for Shopify store owners – since it’s easy to integrate with Shopify – thereby helping to yield the best results from your business.
As we all know, email marketing is the best form of marketing i.e. for ages – since emails tend to convert better than any other form of marketing.
Email marketing also helps to get repeat purchases – because you can send a promotional email to your subscribers at any time – and most subscribers tend to buy via those emails due to the know, like & trust factor.
Thus, if you're looking to increase your conversions by a significant margin, then you definitely need to integrate Klaviyo with your Shopify store – so as to collect as many customer details as possible in order to build a direct line of communication with them.
Klaviyo Features
Klaviyo comes with a ton of great features – such as automations, signup forms, integrations, reports, etc., and these shall be further discussed in the next few paragraphs.
1. Automations
When you want to scale your ecommerce business to the moon🌙, you really need to automate your business – so as to separate yourself from the business (passive concept).
Klaviyo allows you to create automated workflows, so as to automatically send emails to your subscribers on autopilot.
Using its drag and drop editor, you can add various emails to your workflow system – hence, every new subscriber who joins your list will receive those emails in the automation workflow series.
For example, you can automatically send promotional emails after every two or three days – or maybe during some specific days of the week.
If you do it properly, you can have more sales on autopilot since this system can sell for you while you focus on other important aspects of your business.
This saves you time and energy which might be required to manually send individual emails to each & every subscriber who joins your list – since this involves too much hassle.
2. Segmentations
Segmentation is key in email marketing, since it helps to separate your subscribers based on their different tastes & preferences, behaviours, actions, etc.
Segmentation allows you to send the right emails to the right customers – thereby increasing your open rates.
Klaviyo allows you to segment your subscribers based on their actions & behaviours, so as to reduce chances of spamming.
Spamming mainly occurs when you send a bunch of emails to various people – but only a small percentage of them are opening & reading them.
This gives bad signals to email servers – hence, your emails might end up going to the spam folder in the future.
But if you utilise a tool like Klaviyo, you can reduce such incidents through segmenting your subscribers.
For example, you can say that, if a customer opens email #1, he/she will automatically receive email #2. If a person doesn’t engage with the first emails, he/she will not receive any emails from you in the future.
This helps to send the right emails to engaging customers who really like & engage with your business.
3. Signup Forms
Klaviyo comes with premade templates that you can use as signup forms – so as to collect your customers’ emails via your website/store.
We all know that one of the most effective ways of collecting customers’ emails is through utilising signup forms – since customers likes to stay up to date with the latest deals on your store.
Thus, you can use a form with text like;
‘Sign up to our newsletter in order to get the latest deals and discounts'.
With a tool like Klaviyo, you can easily edit the premade templates – so as to create highly converting signup forms in less time.
Alternatively, you can choose to design your own forms from scratch i.e. if you have some design skills.
Either way, the most important thing is to come up with your own forms which you can embed on your website, social account, Shopify store, etc.
4. Integrations & APIs
As a big tool in the ecom space, Klaviyo integrates with a lot of platforms – such as;
• Amazon marketplace
• Magento
• Stripe
• Privy
• Swell
• Aftership
• Smile.io
• Bigcommerce
• Shopify
*The list is endless.
5. Reports
Klaviyo comes with some advanced reporting tools, which helps to analyse the performance of your campaigns.
It also allows you to view metrics related to email open rates, bounce rates, link-click rates, etc.
It also shows you the number of sales generated through your email marketing campaigns – as well as the revenues generated from those campaigns.
This helps to evaluate the effectiveness of your marketing campaigns, since you can easily conclude whether the campaigns were successful or not i.e. using this data.
Klaviyo Pricing
Klaviyo is 100% FREE i.e. if you have less than 250 subscribers on your list.
This is a great deal for small businesses who’re just starting out – since this allows you to build your list for free i.e. up to that 250 threshold.
This also gives you the opportunity to test if this software is really for you or not before paying for its subscriptions.
But as your list grows bigger, you might be required to pay a certain fee – and the plans starts at $20 per month.
The prices increases as your list grows – proportionally.
But in my opinion, this software is a great investment – since it’s said that, ‘the money is in the list’ – hence more email subscribers = more revenues – thereby giving you more money to pay for the software.
Other Key Considerations
Ease of Use🛃
In my opinion, Klaviyo is very beginner friendly in nature, since its interface is very easy to use and navigate.
All the features are laid right in front of you hence you don't have to worry about any hidden features.
Also comes with some premade design templates & premade workflows which you can use for your business.
This allows you to get up and running in no time – since these templates can be easily edited using the simple drag and drop tools.
This is also great for people who aren't tech savvy – since the templates comes in the form of ‘what you see is what you get' type of designs.
Built-in Tools🛠
Klaviyo comes with a ton of built in tools and templates which you can use for your business.
This saves you time and energy which may be required to build these items on your own.
It also comes with premade signup forms and premade workflows which you can easily edit using the drag and drop editor.
Thus, you can choose from a variety of built in templates which comes with this software.
Deliverability🛂
As a big company, Klaviyo has a great deliverability rate of over 85% – which is great, since other softwares have a pretty low deliverability rate.
Deliverability rate is very crucial in email marketing, since it determines how many customers sees your emails.
Thus, you should always choose a software with high deliverability rates, since it gives you more guarantee that your emails will reach your customers’ inboxes – rather than the spam folder.
Customer Support👤
Klaviyo offers customer support through online resources – such as educational videos & articles i.e. in order to educate their customers about the software.
Thus, you can easily get some useful information just by utilising these online resources – since they contain some useful information on some of the most asked questions.
However, the main drawback of Klaviyo is that, it doesn't have a great email support team, since they take too long to respond to customer queries made via email.
Hence, if you have a major issue that needs to be addressed via email, then you might find a hard time in getting attention.
But if you have a common query that’s always asked by most customers, then you can easily utilise the online resources.
Klaviyo Pros
• Beginner friendly
• Comes with a ton of premade templates
• High deliverability rates
• Affordable
• Easy to integrate with various apps and services like amazon marketplace, Shopify, Bigcommerce, Stripe, Magento, etc.
• Comes with some advanced reporting features
• Allows you to automate your business through workflows
• Allows you to segment your customers based on their different behaviours & actions.
Klaviyo Cons
• Its email support isn't that great
Final Verdict
After testing a lot of email marketing softwares, l think that Klaviyo is worth your investment.
Klaviyo is the perfect solution for ecom businesses – since this software was perfectly designed to cater for the needs of Shopify store owners.
It comes with a lot of incredible features, as well as premade template designs – which makes it easier for an average person like you to get started with email marketing – with very limited tech skills.
Thus, l highly recommend this software to anyone who wants to take their ecom business to the next level – since Klaviyo is a big deal when it comes to ecommerce.
*FREE up to 250 contacts.
Bonus
If you signup for Klaviyo through my link, l will give you my highly converting email swipes which l use for my businesses on a daily basis.
I paid almost $5 200 to get those email swipes done by a professional copywriter – but I'm willing to give them for free i.e. to people who signs up for Klaviyo through my link.
(All Niches).
Frequently Asked Questions
Is Klaviyo The Best Email Marketing Software For Ecommerce?
Even though there’s other softwares out there, l don't think that there's a software which surpasses Klaviyo i.e. when it comes to ecom.
Klaviyo was specifically designed to provide the best features for Shopify businesses – unlike most softwares which were designed as all in one email marketing tools.
Thus, if you're specifically looking for an email marketing software for your Shopify business, l highly recommend you use Klaviyo
Can l Use Klaviyo For Affiliate Marketing?
In my opinion, l don't think Klaviyo is the best tool for affiliate marketing.
This is so because most of its features are biased towards ecommerce – rather than affiliate marketing.
Thus, l don't recommend anyone to use Klaviyo for affiliate marketing.
(Use other tools like GetResponse for affiliate marketing)
Is Klaviyo Better Than GetResponse?
This question is very difficult to answer because these softwares are different in nature.
Although they are both email marketing softwares, each one of them was specifically designed to cater for different needs.
Klaviyo was designed for ecom businesses whereas GetResponse is mainly ideal for affiliate marketing.
Thus, the question of ‘which one is better' really depends on the type of business that you want to use the software for.
If you want a great email marketing software for ecommerce, then Klaviyo is the best option to use.
However, if you want a great software for affiliate marketing, then GetResponse is the best option.
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