Product Name

You will now be developing your product's name and business name.

Think of a name for your product and a name for your new business .

For example, Nike is the company and Air Zooms IV is the name of the product (shoes).

Be creative but not too creative so that the name is unrelated to your product.

Product Name

Type one good name for your product. (e.g. Air Zooms IV)

Business Name

Think of three name ideas for your new business name and type them into a new email that you will later email to posterous. After each name, write in parentheses why you chose the name and the meaning behind it. Do a Google for the Company Name Check and make sure the business name is not taken yet. If it is taken, you can't use it

Then you will go to http://www.dafont.com/themes.php and choose an appropriate font theme for each of the three name ideas that fits the name, style of your business, and product using the typography concepts you learned in class. For example, find a font for business name #1, a different font for business name #2, etc. Type the business name in the "Custom preview" box in the middle left of the page. Take a screenshot of the font name and the business name using that font. See example below:Be efficient, it is easy to spend a lot of time looking for the "perfect font" but limit yourself to no more than ten minutes of searching. You can change it later if needed and I may not approve your three names anyways and you will have to create new names and find new fonts.

Include your screenshots in the post to posterous and paste the link to the spreadsheet.