Company Colors

Font Colors

After your name/font has been approved,

-go to www.dafont.com and find that font that was approved and download it.

-In your Macbook, use the spotlight search for Font Book and drag your downloaded font file(s) into the Font Book.

- Type your company name three times in Illustrator using the downloaded font like the image below.

- You will now choose 2 main colors (e.g. blue, not light blue) to use for your text & future logo

- Write the color you chose and explain the physiological reason for the colors as it relates to the hopeful characteristics of your business

- Then go to kuler and choose one of the rules on the left of the color wheel. Delete all the color swatches except for the swatch below the wheel and to the left like the image above. Now you can change the variation of the color (e.g. from blue to light blue if desired) test out various colors to make sure they mesh well together. Optional: take a screenshot like the one above.

-Then using your color scheme, apply the primary color to the first name and on the right, create a small square and color it with the secondary color. Then, as backup options, change the colors for the second and third names. You do not have to write any explanations on their colors for these.

Take as screenshot like the one below and post it to posterous with the color explanation.