Ethos, Logos and Pathos

posted Oct 17, 2017, 4:01 PM by David Alan Binder

Ethos, Logos and Pathos

There are three ways to persuade somebody. This comes from Aristotle; there are three Greek words, ethos, logos and pathos. Those are the three kinds of ways to persuade somebody to do something.

Ethos is an appeal to ethics of the reader, and it is a means of convincing your readers of the character or credibility of the persuader.

Pathos is an appeal to emotion core of the reader, and is a way of convincing your readers of an argument by creating an emotional response.

Logos is an appeal to logic of the reader, and is a way of persuading your readers by reason. Ethos means


Now which of those ways are you using when you write your story?

Maybe you are using two of them, maybe one of them, maybe all three.

You get to decide which and how many and why.


Good question, huh, Dear Readers and Dear Writers.