Master data management WIKI

https://en.wikipedia.org/wiki/Master_data_management

In business, master data management (MDM) comprises the processes, governance, policies, standards and tools that consistently define and manage the critical data of an organization to provide a single point of reference.[1]

The data that is mastered may include:

• • reference data – the business objects for transactions, and the dimensions for analysis

  • analytical data – supports decision making[2][3]

such entities as customer (customer data integration), 

product (product information management), 

employee, 

and vendor.