Perfumes in fabric care

Trends fabric care

Detergents

Concentrated products 

benefits: 

Convenience: packaging is smaller, easy to store and also to carry

Efficacy: more concentration, better results

Ecological: less packaging, less transport, less waste  

some manufacturers are pushing the conversion to ultra concentrated liquids - Gels  

Unit dosing - Liquid Capsules

New packaging 

Doypacks: convey more value for money

White boxes: in line with international recommendations for children safety 

New formats Laundry sheet 

Longlastingness 

Fabric softeners Fragrance performance 

Fragrance encapsulation technology is now a standard in the 

category 

 All global players present: P&G, UL, Colgate, Henkel

 Also private labels and local brands on key markets (UK, France, 

Germany, Italy, Turkey and more recently Spain)

 The key benefit is the noticeable improvement in long lasting 

fragrance during the in-wear stage, one of the key fragrance

moments in laundry washing stages 

93% of European new launches areunder a concentrated format 

Natural ? Bio? Eco? 

Seventh generation (USA) 

Natural 4X Concentrated Liquid Laundry

Detergent

Liquid laundry detergent in a lightweight

recycled fiber shell! The plant-based, 

multiple-enzyme liquid laundry detergent in 

the innovative inner pouch fights even the

toughest stains. The entire packaging system

uses 66% less plastic than a typical 100 oz. 2X

liquid laundry detergent bottle – and

delivers the same number of loads! 

• Non-toxic liquid laundry detergent

• No optical brighteners

• Biodegradable formula

• Hypoallergenic 

• No dyes or synthetic fragrances 

• Detergent designed for standard and HE

machines 

Ingredients: 

aqua (water), sodium lauryl sulfate (plant-derived cleaning agent),

laureth-6 (plant-based cleaning agent), sodium citrate (plant-derived 

water softener), glycerin (plant-derived enzyme stabilizer), oleic acid 

(plant-derived anti-foaming agent), sodium hydroxide (mineral-derived

pH adjuster), boric acid (mineral-derived enzyme stabilizer), calcium

chloride (mineral enzyme stabilizer), protease, amylase and mannanase

(plant-derived enzyme soil removers), essential oils and botanical

extracts* (prunus amygdalus dulcis (sweet almond) oil, citrus aurantium 

dulcis (orange) peel oil, citrus limon (lemon) peel oil, pogostemon cablin 

(patchouli) oil, cedrol, litsea cubeba fruit oil, cananga odorata flower

(ylang ylang) oil, citrus aurantium bergamia (bergamot) fruit oil,

citronellol, vanillin, coriandrum sativum (coriander) fruit oil, betacaryophyllene,

eugenia caryophyllus (clove) leaf oil, pelargonium graveolens flower (geranium) oil),

methylisothiazolinone and benzisothiazolinone (synthetic preservatives).

* Citral and d-Limonene are components of these essential oils.