IDEO Workshop: Empathy, Insights & Innovation

Jason Wilkins (Senior Design Lead, IDEO)
Alyson Yamada (Principal Designer and Project Lead, IDEO)
Farzad Azimpour, MD (Clinical Director of Health, IDEO)

"In this 2 hour morning session, IDEO will share how their design process uses a variety of research and empathy building tools to derive rich insights and observations - which in turn are the focal point of product innovation. IDEO will share some of the many different methods we use to learn and be inspired, as well as discuss what tools work best in different contexts. The session will be very hands-on, with participants discussing IDEO case study examples as well as actively observing each other during a collaborative design challenge. Come ready to dive into the IDEO design process!"