CONNECTION IS CURRENCY: Empathy + Analytics for Powerful Marketing
She will share her story and a few of her favorite examples on how Empathy+Analytics impacted her business and clients in campaigns she’s run.
You’ll walk away with:
A good understanding of the difference between knowing (data) and feeling (empathy) — and the need for both.
Empathy exercises that help you get in the mindset of your audiences and strengthen your team’s collaborations.
Processes for mixing creative and analytic thinking — implementing long-lasting brand ideas across channels and leveraging new technologies for differentiated-yet-cohesive experiences.
Examples of how data and empathy can be combined for results-driven work.