Empathy + Analytics

CONNECTION IS CURRENCY: Empathy + Analytics for Powerful Marketing

She will share her story and a few of her favorite examples on how Empathy+Analytics impacted her business and clients in campaigns she’s run.

You’ll walk away with:
  • A good understanding of the difference between knowing (data) and feeling (empathy) — and the need for both.
  • Empathy exercises that help you get in the mindset of your audiences and strengthen your team’s collaborations.
  • Processes for mixing creative and analytic thinking — implementing long-lasting brand ideas across channels and leveraging new technologies for differentiated-yet-cohesive experiences.
  • Examples of how data and empathy can be combined for results-driven work.