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Use rewards - Extrinsic rewards - dulls creativity - narrows the focus

4. Praising
Offering a positive evaluation or judgment often condescending, sometimes sarcastic)
  • You usually have such good judgment
  • You're an intelligent person
  • You've made quite a bit of progress
  • You're away made it in the past."

"The science is clear. Extrinsic motivation kills creativity and perpetuates practices that are only suited to problems that have already been solved. The alternative is also clear. Engage people at the level of personal identity and build social systems around what science tells us is the true nature of human behavior and you get surprisingly positive outcomes. Intrinsic motivation not only delivers pro-environmental attitudes and behaviors, it also delivers solutions to previously intractable problems."
TED Talk by Dan Pink