july10

The power of media, whether direct

or indirect, is a real power which

acts on us, which modifies our

behaviour, our tastes and probably

our thoughts. Like all authority,

it cannot be applied at random.

Otherwise, the power

could become arbitrary and

irresponsible. The power gives

mediamen responsibility comparable

to religious or political responsibility.

In their own way they contribute

to the establishment and

maintenance of a human community.

The well-being of that community

should be their first concern.

無論是直接或間接的, 媒體在我們身上

都具有實際的影響力,

它改變我們的行為, 我們的品味,

也可能改變我們的思考.

如同所有的威權, 它不能被任意無緒的濫用.

否則, 這個力量可能會獨斷, 偏頗且不負責任.

這種力量給予媒體人可與宗教, 政治相較的責任.

以他們的方式, 對人類社會的建立與維持產生作用.

社會的福祉應是他們的首要考量.