Gucci Selling Shoes for VRChat and Roblox

Gucci’s “Virtual 25” presented on a VRChat avatar in Unity by FA Channel (Paris Zheng).

Gucci joined the list of brands invested in virtual marketing in association with VRChat and presented their “Virtual 25” shoes which can be purchased in Gucci’s official app for $12.99 (USD).

Although the media may associate this type of product with highly controversial non-fungible tokens (NFTs), Gucci’s Virtual 25 has nothing to do with them and appears to be a simple digital product you can buy and download as an asset for your avatars in VRChat or Roblox.