Means Of Expression Of Communicative-Pragmatic Intention Of Insult In Modern Media Texts

Abstract.

MEANS OF EXPRESSION OF COMMUNICATIVE-PRAGMATIC INTENTION OF INSULT IN MODERN MEDIA TEXTS

Oleksandr Mezhov

Department of Ukrainian Language, Lesia Ukrainka Volyn National University, Lutsk, Ukraine.

Maryna Navalna

Department of Documentation Science and Teaching Methodology, Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State Pedagogical University, Pereiaslav, Ukraine.

Nataliia Kostusiak

Department of Ukrainian Language, Lesia Ukrainka Volyn National University, Lutsk, Ukraine.

Abstract

Background. Recently, in modern public space, in particular socio-political discourse, contemptuous statements have become more frequent with the intention of insulting the opponents, humiliating their status, honor and dignity, and making them feel bitterness and annoyance. Once in the media, they not only give a negative evaluation of specific individuals, but also vulgarize speech and in different ways affect the consciousness of recipients. The intensification at the turn of the century of scientific studies devoted to the speech and psychological influence of the addressant on the addressee, determined the need in a thorough analysis of the communicative intention of the insult in modern media.

Purpose. The purpose of the article is to do a comprehensive analysis of lexico-semantic means of expressing the communicative intention of the insult in modern Ukrainian media texts.

Results. The main mean of expressing the communicative-pragmatic intention of the insult is profanity, which contains in its meaning a negative evaluation of appearance, moral and psychological, intellectual and professional qualities of people, their activity, social origin and status, financial status, age, gender, ethnicity, race and confessional affiliation. Normative vocabulary in appropriate contexts can also acquire offensive negative-evaluation semantics as a result of metaphorization and rethinking in accordance with the communicative intentions of the speaker. The perlocutionary effect of such offensive vocabulary can be different, starting from neutral to extremely strong force depending on the psychotype, mentality, age, gender, nationality, profession of the addressee, etc.

Discussion. The communicative-pragmatic intention of the insult in modern media discourse is realized primarily in verbal form through the use of varieties of invective vocabulary, which can have a negative impact on both the individual recipient and the mass consciousness. A number of discussions are caused by the problem of the expediency of using offensive expressions in media texts, which, on the one hand, vulgarize and criminalize speech, on the other hand, add expressiveness and epatage to it. We see in this the prospect of further research.

Keywords: communicative intention, insult, invective vocabulary, speech influence, recipient, addressee, addressant, media text.

Vitae

Oleksandr Mezhov is Doctor of Philology, Professor of Department of Ukrainian Language in Lesia Ukrainka Volyn National University (Lutsk). His areas of research interests include functional-categorical grammar and communicative linguistics.

Correspondence: mezhov@ukr.net

Vitae. Maryna Navalna is Doctor of Philology, Professor of Department of Documentation Science and Teaching Methodology Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State Pedagogical University (Pereiaslav). Her areas of research interests include sociolinguistics, psycholinguistics and communicative linguistics.

Correspondence: mnavalna@gmail.com

Vitae

Nataliia Kostusiak is Doctor of Philology, Professor of Department of Ukrainian Language in Lesia Ukrainka Volyn National University (Lutsk). Her areas of research interests include functional-categorical grammar and communicative linguistics.

Correspondence: nat_kostusyak@ukr.net

Article.

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