Adam Akiu

Hello!

Hi! My name is Adam Akiu. Being born and raised in Torrence, California up until I was about 9 years old, O‘ahu has become my second home. Since my parents were born and raised here, it was only fitting to be closer to relatives as I finished my academic career. As I grew up, I attended Mililani Middle School and Mililani High School. Funny enough, it was the opposite in terms of transferring from a community college. Rather, I took classes at Leeward Community College while attending UH West Oahu. This ended up helping me monetary-wise, in the long run. I'm glad I made my home here at West O‘ahu and decided to spend the last of my college career here. If I were to be an artists tool, I'd want to be turned into a blank canvas because it can be used in any way an individual see's fit. There's a certain unrestrictive freedom when creating on a canvas, one where the only limit is the artist themselves.

Research Topic: Psychology of Color

Research Question: How does color affect one’s reactions when it comes to graphically designed mediums?

Abstract

This research focuses on the use of color in advertising and marketing and its impact on consumer behavior. The Psychology of Color explores how different colors, hues, and tones bring up specific associations and how these associations can influence consumers' purchase decisions, emotions, and choices. Colors do not function on a separate and individual level, but from multi-layered references that can impact how buyers interpret distinct brands and products. This capstone project aims to investigate the validity of the Psychology of Color and whether the associations with certain colors ring true according to science. The study will use a Tik Tok account to post mock-up graphically designed mediums such as fliers, posters, and social media posts weekly to assess the influence of the psychology of customers, contributing towards their branding, advertising, and marketing. The research will provide valuable insights into the role of color in advertising and marketing and its impact on consumer behavior. The results can help businesses make informed decisions about color selection in their advertising campaigns, products, and services to empower and contribute to their success. By avoiding the use of the wrong colors, companies can avoid costly mistakes that can negatively affect their branding and marketing efforts. Overall, this study highlights the importance of the Psychology of Color and its implications for advertising and marketing.

Capstone Project: Social Media Campaign

Project Title:

CREATIVE PROCESS:

The concept of creativity has come a long way. The Old Greeks would call those creative forces muses, other religions referred to them as God. Today people still mostly treat creativity as an aha moment outside the area of influence. However, just by looking at the creative process one can tell, that creativity and creative work is more than just that one "Aha-Moment" (insight). It is clear that generating ideas demands planning and preparation, identifying something of interest like a problem, an opportunity or a challenge, doing research. This then leads to thinking of a solution, allowing time to incubate and iterations before arriving at something “complete.” Students learn that hard work is what makes their ideas come to life and sticktuiveness is what helps them get better.

DELIVERABLE:

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