Hi, my name is Aaron Puchalski! I'm from Mililani and went to Mililani High School as a part of the Class of 2020. I have been attending the University of Hawai‘i at West O‘ahu since right after graduating high school. If I was an artist's tool, I would be a paintbrush because as a paintbrush is used to paint vastly different colors, I enjoy try new things in life whether that would be a new food item at a restaurant or a new travel destination.
Video rental stores such as Blockbuster Video and Family Video ushered in families and other customers, dominating the home media industry for several decades. Along the way, streaming came to compete with these rental stores, this essay will tell the history of these competing factions and how streaming is slowly becoming a detriment to the entertainment industry. Video rental stores started out in the 1980’s but gained huge popularity all the way up to the mid-2000’s. During the latter timeframe, with the help of the internet, Netflix and other streaming services emerged to compete with the dying brand of rental stores. Soon enough, these brand new streaming platforms would have problems of their own, largely affecting the consumer. It comes to a point when it has to be figured out if streaming services are slowly becoming a detriment to the entertainment industry.
The concept of creativity has come a long way. The Old Greeks would call those creative forces muses, other religions referred to them as God. Today people still mostly treat creativity as an aha moment outside the area of influence. However, just by looking at the creative process one can tell, that creativity and creative work is more than just that one "Aha-Moment" (insight). It is clear that generating ideas demands planning and preparation, identifying something of interest like a problem, an opportunity or a challenge, doing research. This then leads to thinking of a solution, allowing time to incubate and iterations before arriving at something “complete.” Students learn that hard work is what makes their ideas come to life and sticktuiveness is what helps them get better.
Aaron rewinds and fast-forwards through media history with his nostalgic yet critical short video series on the evolution of home movies. Rooted in his research on the rise and fall of video rental giants like Blockbuster and the disruptive emergence of streaming platforms, Aaron explores how we went from Friday night movie rentals to algorithm-driven content overload. His series examines not just the technological shift, but the cultural cost—asking whether convenience has come at the expense of quality and community in how we watch, share, and value entertainment. Go and check it out!