While people back in the day relied on traditional media, these channels lacked direct communication and interaction between individuals. In recent years, new forms of electronic communication such as social media have proved to be a powerful tool in instant information exchange - carrying out two-way communication between users. Researchers have shown that interactive functions used on social media such as likes, comments, posts, hashtags, etc. - influence how users connect with other people around the world on a individual and group level. Under the surface, there are other factors that have yet to be understood just how powerful social media can be. Consistency, sharing information simultaneously, and social motivation could be a connection in the popularization of this medium.