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Hello!
Hello!
Hello! My name is Melanie Denda. I am from Nu'uanu, but moved to Mililani when I was in the 1st grade and have been living there ever since. I attended Mililani High school, and later went to Leeward Community College. I discovered my passion for drawing while going to Leeward Community College during the pandemic. After I transferred to UH West O’ahu, I realized that graphic design was my calling and pursued a degree in Creative Media: Design and Media. If I were an artistʻs tool, I would be the eyedropper tool because, like the eyedropper tool, I take inspiration from a lot of different resources available and create something of my own with that inspiration.
Research Topic: Esports
Research Topic: Esports
Research Question: Why is social media important for Esports marketing?
Research Question: Why is social media important for Esports marketing?
Abstract:
Abstract:
Social media has become integral to esports marketing, enabling brands to engage gaming enthusiasts and promote esports events, products, and services. Platforms like Facebook, Twitter, Instagram and YouTube facilitate outreach to gaming communities and awareness-building. This research explored esports marketing's parallels and divergences with traditional sports marketing. It examines key social media strategies employed by esports marketers to drive growth and engagement, including influencer collaborations, captivating content creation, and community cultivation. Additionally, it highlights unique challenges in utilizing social media for esports marketing, like the need for authenticity, adapting to fast-paced technological change, and staying cognizant of gaming/social media trends. Overall, this research underscores how social media enables impactful esports marketing and calls attention to critical success factors in this dynamic, exciting industry.
Capstone Project: Social Media Campaign
Capstone Project: Social Media Campaign
Project Title: Social ESports
Project Title: Social ESports
Capstone Proposal:
Capstone Proposal:
CREATIVE PROCESS:
CREATIVE PROCESS:
The concept of creativity has come a long way. The Old Greeks would call those creative forces muses, other religions referred to them as God. Today people still mostly treat creativity as an aha moment outside the area of influence. However, just by looking at the creative process one can tell, that creativity and creative work is more than just that one "Aha-Moment" (insight). It is clear that generating ideas demands planning and preparation, identifying something of interest like a problem, an opportunity or a challenge, doing research. This then leads to thinking of a solution, allowing time to incubate and iterations before arriving at something “complete.” Students learn that hard work is what makes their ideas come to life and sticktuiveness is what helps them get better.
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