Hello, My name is Lina Dacanay. Growing up in Kalihi, I experienced the constant movement between Waipio, and Kapolei, until eventually settling in Moanalua Valley. This nomadic lifestyle exposed me to the challenges middle-class families face in Hawaii. Despite the shifts, I attended schools within town districts. This journey underscored the difficulty of sustaining a comfortable life in the islands. After graduating from Moanalua High School in 2018, I embarked on my educational journey, starting at Kapiolani Community College before transferring to Honolulu Community College. There, I earned an associate's degree in communication arts. I owe immense gratitude to the professors who laid a foundation for my academic path working towards earning my bachelor's degree in design and media. If I were an artist's tool, I'd likely be a palette knife. Like this versatile instrument, I enjoy exploring the interplay of different elements and textures, blending them together to create a unique design. Just as a palette knife can sculpt and shape paint, I relish the opportunity to mold ideas and concepts into different forms of medias. Plus, there's a certain freedom in the way a palette knife allows for bold strokes and expressive gestures, mirroring my own approach to problem-solving and creativity.
The Covid-19 pandemic affected many things like jobs, people, and schools. Higher education had to find solutions to teaching and keeping students engaged through these challenging times. According to data from the National Student Clearinghouse Research Center in 2019, enrollment was in considerable decline. Faculty and students had to navigate a new norm of using technology more during this time. As the use of technology grew more, so did the use of advertising. The use of advertisement could be decisive for higher education institutions, allowing them to reach prospective students and build a brand. This research paper will dive into what advertisement is, the educational structure, competitors, marketing strategies, and how the University of Hawaii at West O'ahu could use similar marketing strategies to grow its institution.
The concept of creativity has come a long way. The Old Greeks would call those creative forces muses, other religions referred to them as God. Today people still mostly treat creativity as an aha moment outside the area of influence. However, just by looking at the creative process one can tell, that creativity and creative work is more than just that one "Aha-Moment" (insight). It is clear that generating ideas demands planning and preparation, identifying something of interest like a problem, an opportunity or a challenge, doing research. This then leads to thinking of a solution, allowing time to incubate and iterations before arriving at something “complete.” Students learn that hard work is what makes their ideas come to life and sticktuiveness is what helps them get better.