Hi! My name is Atash Imanverdi. I graduated from Liverpool High School in New York in 2005 and later pursued a degree in Illustration at California College of the Arts in San Francisco. I am a transfer student from the University of Hawaiʻi Maui College. If I were an artists tool I would be a pencil. A pencil is versatile, precise, and always open to change. A pencil is there to sketch, shape ideas, and revise, reminding us that creativity is a process, not a final product.
This project explores the revitalization of Hawaiian art and design through the lens of public art featured through the Keoneʻae station (also known as University of Hawaiʻi – West Oʻahu station). Once marginalized by the forces of commercialization and tourism, Hawaiian visual culture is now experiencing a resurgence grounded in authentic representation and cultural integrity. Focusing on the integration of Native Hawaiian motifs, moʻolelo, and symbolism within the railway system's public artworks, this study explores how contemporary artists are reclaiming space to honor and perpetuate indigenous heritage. Through site analysis, artist interviews, and cultural research, this work highlights how public infrastructure can become a platform for cultural resurgence.
The concept of creativity has come a long way. The Old Greeks would call those creative forces muses, other religions referred to them as God. Today people still mostly treat creativity as an aha moment outside the area of influence. However, just by looking at the creative process one can tell, that creativity and creative work is more than just that one "Aha-Moment" (insight). It is clear that generating ideas demands planning and preparation, identifying something of interest like a problem, an opportunity or a challenge, doing research. This then leads to thinking of a solution, allowing time to incubate and iterations before arriving at something “complete.” Students learn that hard work is what makes their ideas come to life and sticktuiveness is what helps them get better.
Atash’s capstone takes a reflective lens to the role of Hawaiian art in reimagining public space—specifically through the student-led design proposals for Keoneʻae Station developed in the ART 311D course. Challenged to document how Native Hawaiian motifs and place-based storytelling were integrated into student concepts, Atash examined how the revitalization of Hawaiian visual culture plays out in real time. Her research explores how public infrastructure can serve as a canvas for cultural resurgence, while her project chronicles the creative process of students aiming to transform a transit hub into a space of connection, identity, and belonging.
Observing resurgence, honoring place—Atash Documents Design in Motion. Check out her site and stay tuned to implementation of the proposals!