Kayli Pascal-Martinez

Hello!

Aloha! I’m Kayli Pascal-Martinez and I was born in Las Vegas, Nevada, but I grew up on Oahu with my ohana since my baby days. I attended Hawaiian Mission Academy from kindergarten through high school where I graduated in 2020. After graduating high school I attended Chaminade University in Honolulu for one year to pursue a nursing degree before transferring to University of Hawaii West Oahu for a degree in communications. I found that I wanted to pursue a field I felt more passionate about and fit my personality better. I feel like I’d be some kind of a storyboard software because it helps you visualize ideas and create a roadmap that helps to set the stage for your story to flow seamlessly. I also consider myself to be a pretty organized person and I would think that if I were an artist’s tool I’d be something that would be helpful in creating a great story!

Research Topic: News Consumption

Research Question: Why are younger generations not interested in traditional news sources and where does that leave the industry now?

Abstract:

This paper examines the evolution of news consumption, exploring how technological advancements and shifting audience preferences have transformed the media landscape completely. It highlights the accessibility and challenges social media brings as a news source, emphasizing the importance of discerning credibility. The paper highlights the importance of understanding the preferences of young adults and the need for traditional news outlets to adapt their strategies to bridge the gap between generations. Drawing on research and case studies, it addresses the burnout crisis among journalists and advocates for diversified news content. It promotes collaboration between traditional and social media platforms to increase news engagement. The future of news media relies on the relationship between technology, journalism, and audience engagement, which requires traditional news sources to navigate the complexities of the digital age for a more informed and inclusive society.

Capstone Project: Web series

Project Title: Beyond the Headlines

Capstone Proposal:

CREATIVE PROCESS:

The concept of creativity has come a long way. The Old Greeks would call those creative forces muses, other religions referred to them as God. Today people still mostly treat creativity as an aha moment outside the area of influence. However, just by looking at the creative process one can tell, that creativity and creative work is more than just that one "Aha-Moment" (insight). It is clear that generating ideas demands planning and preparation, identifying something of interest like a problem, an opportunity or a challenge, doing research. This then leads to thinking of a solution, allowing time to incubate and iterations before arriving at something “complete.” Students learn that hard work is what makes their ideas come to life and sticktuiveness is what helps them get better.

DELIVERABLE:

Beyond the Headlines, a thought-provoking web docuseries by Kayli that examines the transformative evolution of news media in the digital age. Grounded in extensive research, the series explores how technological advancements and changing audience behaviors have reshaped news consumption, emphasizing the challenges and opportunities presented by social media as a primary news source.

The series addresses key issues, including the growing need for discernment in evaluating news credibility, the preferences of younger audiences, and the adaptation strategies required by traditional news outlets to bridge generational divides. Additionally, it sheds light on the burnout crisis among journalists and the critical role of collaboration between traditional and social media platforms in fostering greater audience engagement.

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