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Hello!
Hello!
My name is Sydney Ro. I graduated from Mililani High school, and went to different UH colleges. My degrees have varied a bit before finally committing to UHWO to graduate from the ACM program. If I was an artist's tool, I would be a marker set because my primary creative interests can change week to week, and varies a lot overall
Research Topic: Social Media in Nonprofits
Research Topic: Social Media in Nonprofits
Research Question: What are the most effective strategies when utilizing social media in human services nonprofits?
Research Question: What are the most effective strategies when utilizing social media in human services nonprofits?
Abstract:
Abstract:
Social media marketing is a beneficial tool for most traditional businesses, but these strategies may not be as effective when working with health/human services nonprofits. Due to their business structure differing from retail businesses, nonprofits need to be able to identify what strategies might be more advantageous for them to use, and how to rework already existing ones to fit their needs. A nonprofit is typically looking for donations or volunteer help with limitations in their resources. In recent years of social media usage, videos have seen an uptick of reach and engagement from users. Being able to properly create an effective video can be done by implementing Monroe’s Motivational Sequence, Jonah Berger’s STEPPS, and Dr. Vedel’s strategy catered to nonprofits. Using the concepts of an attention grabbing introduction and visualization (MMS), emotion and stories (STEPPS), and being proactive or mindful when composing the strategy, nonprofits can play to their strengths and produce content catered to their needs to help yield more successful results for their goals.
Capstone Practicum: Ronald McDonald House
Capstone Practicum: Ronald McDonald House
Practicum deliverable: Social Media guide
Practicum deliverable: Social Media guide
Capstone Proposal:
Capstone Proposal:
PRACTICUM EXPERIENCE:
PRACTICUM EXPERIENCE:
The practicum is a planned, supervised, and evaluated practice experience. The goal of the practicum is to provide an opportunity for the student to synthesize, integrate, and apply practical skills, knowledge, and training learned through courses, to gain professional experience in a professional work environment, and to work on creative media projects that revolve around the research they conducted in the prior semester.
Practicum placements are individually selected and therefore, the focus, substance, and approach of the practicum will vary, depending on the studentʻs concentration and the specific interests, research goals, and professional objectives.
DELIVERABLE:
DELIVERABLE:
Sydney turned strategy into service with a custom social media guide for the Ronald McDonald House—blending research, design, and real-world application. Drawing from her internship experience and capstone research, she explored how traditional marketing tactics often fall short for nonprofits, especially in the health and human services sector. Her guide offers tailored strategies using Monroe’s Motivational Sequence, Jonah Berger’s STEPPS, and Dr. Vedel’s nonprofit-focused framework to help the organizationscraft emotionally resonant, action-driven content. The result is a thoughtful, practical toolkit designed to boost engagement, drive donations, and inspire volunteerism—proving that social media can be both strategic and compassionate.
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