Color plays an important role in decision-making and emotional responses due to the influence of many external factors such as cultural background, personal experience, and the context of the situation. While colors such as red evokes a sense of urgency and blue evokes a sense of calmness due to physiological and psychological responses, these reactions are further influenced by external factors. Previous research and case studies state that physiological responses are universal, whereas psychological responses are heavily influenced by external factors. When physiological and psychological responses are combined, it creates a stronger reaction because one’s bodily functions and learned associations are interacting with each other. These findings reveal how color impacts one’s life daily and demonstrates the effectiveness of designs within a certain culture.

Capstone Project: Self Study