SMGT 502 - Sport Marketing and Public Relations

SMGT 502 Discussion Board Forums (4)

Discussion Boards are collaborative learning experiences; therefore, 4 discussions will be posted in order to generate interaction among students in regard to relevant current course topics. The student will submit the thread in one module/week and the replies in the next module/week. Current and archived issues of the national sports publication SportsBusiness Journal will be used as the basis for research and discussion.

SMGT 502 Marketing Plan

The student will complete the Marketing Plan in 8 separate parts; this will involve marketing a sport product or idea in hands-on, real-world sport marketing and public relations related projects.

Preliminary Research

The student will locate 7 articles related to possible marketing plan topics and then list each of the 7 articles in current APA format.

Sport Market Segmentation

The student will choose a topic for his/her Marketing plan and provide a 150-word statement explaining why the topic was chosen.

Marketing Mix

The student will provide a 150-word explanation on why the topic fits into the recommended market segment.

Pricing Objectives

The student will apply the 4 P’s of marketing to the sport product or service selected for the Marketing Plan.

Promotion Objectives

The student will establish his/her promotion objectives for the sport product or service selected for the Marketing Plan.

Media Relations

The student will create a press release for the sport product or service selected for the Marketing Plan.

Social Media

The student will describe an Internet/social media promotion plan by justifying his/her approach and explaining how this approach is integrated with his/her Marketing mix, how it successfully reaches the target market, and why it is a good fit for the product.

Final Marketing Plan

The student will create a 10–12-page executive summary of his/her overall marketing plan. A minimum of 10 sources must be included.

SMGT 502 Quizzes (8)

The student will complete 8 open-book/open-note quizzes with 10 multiple-choice and true/false questions.