BUSI 332 - Consumer Behavior

BUSI 332 Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student will create a thread in response to the provided prompt for each forum. Each thread must be 400–500 words, demonstrate course-related knowledge, and incorporate at least 2 peer-reviewed resources. In addition to the thread, the student will reply to at least 2 classmates’ threads. Each reply must be 250–350 words and incorporate at least 1 peer-reviewed resource. Current APA format must be used.

BUSI 332 Consumer Behavior Profile

The student will construct a consumer behavior profile of at least 1,000 words for a target market segment of an existing product brand. In the profile, the student will provide details on demographic, psychographic, and buyer behavior information. The profile must include a title page and a reference page. The title page and reference page do not count towards the required word count. Current APA format must be used.

BUSI 332 Case Study

The student will read and respond to questions on a case study scenario. The written response must be at least 1,000 words and contain a minimum of 2 scholarly sources in addition to the Bible. A title page and reference page must be included. The title page and reference page do not count towards the required word count. Current APA format must be used.

BUSI 332 Marketing Plan

The student will develop a 15–20-page marketing plan to increase demand for an existing product brand based on the consumer profile information captured in the Consumer Behavior Profile. The paper must include at least 10 scholarly sources, a title page, abstract, and reference page. The title page, abstract, and reference page do not count towards the required word count. Current APA format must be used.

BUSI 332 Quizzes (8)

The quizzes are open-book/open-notes and comprised of 30 multiple-choice and true/false questions with 30 contiguous minutes to complete each quiz, as it must be completed in one sitting. Each quiz will cover the Reading & Study material for the module/week in which it is assigned.