BUSI 442 - Customer Retention Through Digital Marketing

BUSI 442 Discussion Board Forums (8)

Discussion boards are collaborative learning experiences. Therefore, the student is required to submit a thread in response to the provided prompt for each forum. Each thread must be at least 500 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 classmates’ threads using at least 1 biblical integration and 2 scholarly, peer-reviewed sources. Each reply must be at least 300 words.

BUSI 442 Research Papers (2)

The student will write 2 research-based papers in current APA format that focus on the direct response and database foundations of internet marketing, email marketing to build consumer and business relationships, and customer relationship development and retention marketing. Each paper must be at least 1,000 words and include at least 3 scholarly references in addition to the course textbooks and the Bible.

BUSI 442 Topical Papers (2)

The student will write 2 topical papers in current APA format that focus on direct response and customer relationship systems. Each paper must be at least 1,500 words and include at least 5 references in addition to the course textbooks and the Bible.

BUSI 442 Customer Retention Strategy Project (2)

The student will complete 2 phases of the Customer Retention Strategy Project in current APA format that focus on digital marketing concepts related to lead generation, optimization, and retention. This assignment must be at least 2,500 words and include at least 8 scholarly sources in addition to the course textbooks and the Bible.

BUSI 442 Quizzes and Interactice Exercises (3 Quizzes, 2 Interactive Exercises)