BUSI 438 - Marketing Brand Management

BUSI 438 Discussion Board Forums (5)

Discussion boards are collaborative learning experiences. Therefore, the student will create a thread in response to the provided prompt for each forum – the initial thread is due on Thursday. Each thread must be 250–350 words, demonstrate course-related knowledge, and include at least 2 scholarly research sources and at least 1 biblical integration. In addition to the thread, the student will reply to the threads of at least 2 classmates. Each reply must be 150–200 words and include at least 1 scholarly research source and at least 1 biblical integration.

BUSI 438 Integration of Faith and Learning Paper

The student will write a paper that is at least 500 words, demonstrates course-related knowledge, and includes biblical integration. The paper must include at least 1 scripture verse and at least 2 scholarly authored research sources (the textbook may be 1 of the 2 sources), and must be in current APA format.

BUSI 438 Brand Paper

BUSI 438 Case Study Paper

Week Three - The student will write 1 research-based paper that focus on the case assigned. Each paper must be at least 1,500 words, include at least 4 authored scholarly research sources in addition to the course textbook and the Bible, and be in current APA format.

BUSI 438 Short Paper

Week Five – The student will write a 500-words minimum paper on applying customer relationship marketing to a small community brand chosen by the student.

BUSI 438 Quizzes (2)

There will be two quizzes which will cover the Reading & Study material for the modules/weeks in which it is assigned. Each quiz will be open-book/open-notes. The first quiz in Module Two includes 15 true & false and/or multiple choice questions and is worth 75 points. The second quiz in Module Six has four essay questions and is worth 100 points.