BUSI 330 - Principles of Marketing

BUSI 330

Discussion boards are collaborative learning experiences. Therefore, the student will participate in 4 Discussion Board Forums. Each forum will consist of a (report) thread, posted by the student addressing the instructor’s assignment prompt using at least 350 words (not including the required references to support the student’s position). The student will also reply to 2 other students’ threads within the Discussion Board Forum. Each reply must be at least 250 words.

The instructor will divide the class into groups that will work together to develop a specific marketing plan for a new product concept. The product must be new, not something that has been previously researched or used prior to this course. Each group will choose a Fortune 500 company. After obtaining the instructor’s approval of a concept product (or service), the group will collaboratively prepare a marketing plan for the introduction of the new product. Any deviations must be brought to the instructor’s attention prior to beginning work on the first module/week, no exceptions.

Note: Each student is required to participate and materially contribute content to each CMP draft in order to receive any point credit for the respective draft.

Each quiz will cover the Reading & Study material for the assigned modules/weeks. Each quiz will be open-book/open-notes, contain 30 multiple-choice and true/false questions, and have a 45-minute time limit.