BUSI 331 - Marketing Research

BUSI 331 Discussion Board Forums (2)

The student will complete 2 Discussion Board Forums throughout the course. The purpose of Discussion Board Forums is to generate interaction among students in regard to relevant current course topics. The student is required to post 1 thread of at least 300-500 words in length. The student must post 2 replies of at least 250-350 words in length each. For each thread, the student must support his/her assertions with at least 2 peer reviewed sources, at least one Biblical integration, and 4 citations in current APA format. Each reply should cite at least 2 peer reviewed sources and one Biblical integration.

BUSI 331 Marketing Research Report

The student will complete the Marketing Research Report in 4 parts:

Part 1: Research Problem

The student will identify a company or issue of focus and the research problem to be studied in 200-300 words. The student will also submit a brief literature review of 300-500 words, incorporating at least 4 scholarly resources. This assignment must be in current APA format, including a title page, appropriate section headings, and a reference page.

Part 2: Survey Design

After reviewing Survey Research and Questionnaire Design in the course text, the student will discuss how he/she will use quantitative research for this study in 200-300 words. The student will also briefly describe 200-300 words the methodology he/she will use for their research. The student will submit a Questionnaire Design following the assignment instructions. The student will deploy his/her survey and begin collecting survey data.

Part 3: Data Submission

The student will organize coded data from his/her survey results in an Excel document according to the assignment instructions. The student will submit 3 tables created in Excel from his/her data. Under each table, the student must write 150-250 words. At least 1 table must be turned into a graph (either a bar or pie chart) to graphically show the data from the table.

Part 4: Project Submission

The student will bring together all prior parts and submit a complete Marketing Research Study. The student will incorporate a 350-550 words Results Section into his/her current APA-formatted document from Part 2. The student will also include a 300-500 word Conclusions and Recommendations Section. The student will place the raw survey data as Appendix II and any additional graphs/charts that were created, but that the student did not addresss in his/her results section, under Appendix III.

BUSI 331 Web Analytics Research Paper

Each student will research and define web analytics and modern analytic tools, identify an online retail company to research, and will evaluate web analytics for selected website using web analytic resources to guide company decision-making. The 1,000-1,500 word paper will be written in APA format.

BUSI 331 Exams (2)

Each student will complete 2 exams in the course. The exams are open-book/open-notes and consist of 59 true/false and multiple-choice questions and one essay question. The student will have 90 minutes to complete each exam. Exam 1 covers Chapters 1–6 of the Malhotra text and Exam 2 covers Chapters 7-13 of the Malhotra text.