SMGT 410 - Sport Marketing

SMGT 410 Discussion Board Forums (2)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. Each thread must be 400–500 words, demonstrate course-related knowledge, and include at least 2 outside sources. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 200 words. All sources must be cited in current APA format. (MLOs: A, C, D, E)

SMGT 410 Promotions Assignment

The student will assess a promotional schedule for either a minor league team or a college team. After completing an analysis, the student will create 5 new promotional ideas that the team could use. The ideas must be both unique and original. This assignment must follow current APA format. (MLOs: A, B, C, D, E)

SMGT 410 Marketing Plan (2 Parts)

The student will assume the role of an independent marketing agency responding to a Request for Proposals (RFP) from Smoky Ridge Apparel Company. The agency will prepare a marketing campaign and accompanying marketing action plan (MAP) along with supporting materials in response to the RFP. In addition to the preparation of hard-copy deliverables, the agency will develop and deliver a brief presentation of its plan through video. The video must be approximately 60 seconds.

Because of the robust nature of a marketing plan, this project has been broken up into 2 parts, which are described in the Marketing Plan instructions document in the Assignment Instructions folder on Blackboard. The written portions of the project must follow current APA format. (MLOs: A, B, C, D, E)

SMGT 410 Sponsorship Package Assignment

The student will create a sponsorship package for a new potential league sponsor. The proposal will include information regarding league inventory, target markets, product positioning, activation strategies, competition considerations, and outcome objectives. This assignment must follow current APA format and must be 4–8 pages. The title page, abstract page, and reference page do not count towards the page total. (MLOs: A, B, C, D, E)

SMGT 410 Tests (2)

Each test will cover the Reading & Study material for the assigned modules/weeks. Each test will contain 38 multiple-choice, true/false, fill-in-the-blank, and essay questions and have a 50-minute time limit. (MLOs: A, B, C, D, E)