DIGI 710 - Digital & Strategic Communication Audience Measurement

DIGI 710 Discussion Board Introductory Forum #1

Discussion board #1 is tied to the student’s writing assignment. The student’s goal is to introduce themselves to his/her classmates as well as share a “30-second elevator speech” of the Executive Summary (from DIGI 705) literature review. Discussion Board #1 does not require references or citations as students will be introducing themselves to the class.

DIGI 710 Discussion Board Forums (6)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum (discussion boards #2 - #7). Each thread must be 400–500 words, include Reading & Study materials, pertinent examples, thoughtful analysis, demonstrate course-related knowledge, and include at least 3 unique citations. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must have at least two unique references. Each reply must be 300–400 words.

DIGI 710 Executive Summary of Literature Review

The student will write an executive summary discussing the literature review prepared in DIGI 705 with brief justification and rationale of their chosen topic and ideas for potential research study.

DIGI 710 Human Subjects Research Training

The student will complete the HSR Training module for Social and Behavioral research provided by CITI/Liberty University. The training includes learning modules along with quizzes. Upon completion the student will be provided with a certificate of completion.

DIGI 710 Quantitative Research Questions and Study Rationale

The student will submit a short paper that includes hypotheses and/or research questions as well as study rationale for approval prior to the Research Proposal for Quantitative Study.

DIGI 710 Lab Exercises (2)

The student will complete two lab exercises to practice statistical analysis used in quantitative research.

DIGI 710 Research Proposal for Quantitative Study

The student will write a research proposal in current APA format on a topic in the area of digital media content that uses quantitative research methods. The proposal must include at least 15 references.

DIGI 710 Qualitative Research Questions and Study Rationale

The student will submit a short paper that includes hypotheses and/or research questions as well as study rationale for approval prior to the Research Proposal for Qualitative Study.

DIGI 710 Semiotic Analysis of Instagram

The student will conduct a semiotic analysis of the Instagram site of a large social or community-based organization and write a two to three-page discussion of the results.

DIGI 710 Digital Ethnography of Facebook

The student will conduct a digital ethnography by analyzing the Facebook site of a cultural group and write a two to three-page discussion of the results.

DIGI 710 Research Proposal for Qualitative Study

The student will write a research proposal in current APA format on a topic in the area of digital media content that uses qualitative research methods. The proposal must include at least 15 references.

DIGI 710 Quizzes (4)

Each quiz will cover the Reading & Study material for the assigned module(s)/week(s). Each quiz will be open-book/open-notes and contain a combination of multiple-choice and/or true/false questions. Quizzes will have a 30-minute time limit.