BUSI 456 - Growth Enterprise Strategy and Planning

BUSI 456 Discussion Board Forums (8)

Discussion boards are collaborative learning experiences. Therefore, the student is required to post a thread of 500–750 words to the provided prompt. Each thread must be supported by a minimum of 2 academic sources. The student must also reply to at least 2 other classmates’ threads. Replies must contribute a substantive response, amplify, or otherwise positively critique classmates’ scholarship. Each reply must be 250–400 words.

BUSI 456 Tactical Plans (4)

The student will develop 4 tactical plans for the new enterprise developed in BUSI 336 and BUSI 338. Each tactical plan will consist of a paper in current APA format and of varying length (between 3 and 5 pages). Tactical plans will require application of course concepts, scholarly research, and biblical integration.

1. Introduction Phase Tactical Plan

The student will develop a launch tactical plan for the new enterprise developed in BUSI 338 project.

2. Growth and Maturity Tactical Plan

The student will develop a tactical plan for managing the growing and maturing enterprise based on the enterprise’s projected growth and revenues.

3. Contingency Tactical Plan

The student will develop a contingency plan that considers changes in sales, expenses, and marketing strategies.

4. Decline Phase Tactical Plan

The student will develop a tactical plan for managing the decline stage and exiting the enterprise.