BUSI 436 - Digital Marketing in a Virtual World

BUSI 436 Discussion Board Forums (8)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. Each thread is to be 500 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply is to be 300 words. The student will include citations of 2 scholarly, peer-reviewed research articles and 1 biblical integration in the thread as well as in each reply.

BUSI 436 Research Papers (4)

The student will write a research-based paper with a minimum of 1,500 words in current APA format that focuses on the questions assigned each module/week pertinent to the assigned readings. The paper must include at least 2 scholarly references in addition to the course textbook and the Bible.

BUSI 436 Internet Marketing Plan Outcome Papers (3)

The student will write a research-based paper with a minimum of 1,000 words in current APA format that focuses on specific segments of the Internet marketing plan. Each paper must include at least 2 scholarly sources in addition to the course textbook.

BUSI 436 Internet Marketing Plan Final Project

The student will compile the Internet Marketing Plan Outcome Papers with the Final Project to create a conclusive plan. Thus, the Internet Marketing Plan Final Project paper will be a minimum of 4,000 words and will include 8 scholarly references in addition to the course textbook.

BUSI 436 Quizzes (6) & Interactive Exercise (1)