BUSI 439 - Conversion and Optimization

BUSI 439 Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided topic for each forum.

Thread

Each thread must be at least 500 words and demonstrate course-related knowledge. The thread must cite 2 scholarly research articles and 1 biblical integration.

Replies

In addition to the thread, the student is required to reply to 2 classmates’ threads. Each reply must be at least 250 words and include citations of at least 2 scholarly research articles and 1 biblical integration.

BUSI 439 Group Case Study Projects (3)

Each student will be assigned to a group that will analyze conversion and optimization business case studies. Each group will collaborate to write a research-based paper in a minimum of 1,500 words in current APA style that focuses on defining business problems and developing Conversion and Optimization Web Strategies that solve the problems with clearly measurable results. Each paper must include at least 3 primary sources referenced in addition to the course textbook. Each team will select a Project Leader, an Editor, and a Technical Writer. The completed assignment will be graded as team project, and each team member is expected to do his/her part to enable the team to attain as high a grade as possible. Each student will take on a different role in each new project that he/she is assigned to.

BUSI 439 Project Overview and Introduction

In preparation for the Conversion and Optimization Strategy Plan, the student will complete an overview of the project that he/she is completing. This will include a table of contents with 7–9 headings. The student will also provide an introduction to the Conversion and Optimization Strategy Plan that contains at least 100 words. Current APA formatting must be used.

BUSI 439 Conversion and Optimization Strategy Plan

The student will complete a Conversion and Optimization Strategy Plan. This assignment will be a minimum of 4,000 words and will include at least 8 scholarly references in addition to the course textbook. Current APA formatting must be used.

BUSI 439 Quizzes (4)

The student will complete 4 open-book/open-note quizzes in this course. Each quiz will contain 22 multiple choice, true/false, and essay questions selected from the study questions at the end of each chapter of the course textbook. The student will have a 45-minute time limit in which to complete each quiz, as it must be completed in a single attempt.