BUSI 453 - Applied Marketing Analysis

BUSI 453 Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 500 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 250 words. Each thread and reply must include 1 biblical integration and at least 2 peer-reviewed sources cited in current APA format in addition to the text.

BUSI 453 Quantitative Marketing Research Report

Using the six-step marketing research process, the student will write a quantitative marketing research paper in current APA format. This assignment will be completed in several stages with 3 draft submissions and a final submission. Each part of the assignment will have specific word count and citation requirements. The final report submitted by the student must be between 2,850–3,600 words and include at least 10 references in addition to the course textbook and the Bible. The report must be submitted through SafeAssign.

BUSI 453 Quizzes (8)

Each quiz will cover the Reading & Study material for the assigned module/week. Each quiz will be open-book/open-notes, contains 15 multiple-choice and true/false questions, and have a 1-hour time limit.