They Ask, You Answer

"They Ask, You Answer" by Marcus Sheridan. 

This book is the basis for our marketing efforts at Strictly Savvy.

"They Ask, You Answer" is all about providing valuable information to your customers. According to Marcus Sheridan, businesses should focus on answering the questions that their customers are asking, rather than simply promoting their products or services. This approach is based on the idea that people are more likely to do business with companies that they trust and respect, and providing valuable information is one of the best ways to build that trust.

Sheridan recommends creating a content strategy that is centered around answering the questions that your customers are asking. This means identifying the most common questions that your customers have and creating content that addresses those questions. This can take many forms, including blog posts, videos, and infographics.

Another key aspect of the "They Ask, You Answer" approach is transparency. Sheridan encourages businesses to be open and honest about their pricing, their processes, and any potential drawbacks or limitations of their products or services. By being transparent, businesses can build trust with their customers and differentiate themselves from their competitors.

Ways that we implement this in our marketing strategy:

• Identify our customers' questions: This can be done through the use of AI, Google Analytics, and following our ideal clients on social media. 

• Create content that answers those questions: This can include blog posts, videos, and infographics.

Be transparent: Be open and honest about your pricing, processes, and any potential drawbacks or limitations of your products or services. The content should be unbiased and consider multiple points of view.